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Well and Good | Our Gluten Free Story So Far

Proudly Australian

Well and Good is proudly Australian owned. All our products are made in Melbourne in a strictly Gluten, Dairy and Nut Free environment.

Family Business

Our humble beginnings started just for a smile. Seeing the face of a young child missing out on a birthday cake was powerful motivation for Sam to get creative in the kitchen. This simple idea lies at the heart of everything we do. We are continually motivated by the demands of our customers and our love of good food.

Well and Good Innovation

Driven by the passionate force of Sam Barak, Well and Good at the forefront of the gluten free industry, continually innovating, creating and developing new products and recipes.

Our mission is to create high quality gluten free and allergy free food. It’s important that every product we produce is simple to prepare, delicious and indulgent. We cater to people with dietary restrictions, intolerances and allergies.