Competition

Send us a picture and recipe of your creation using any of our bread mixes – Classic, Crusty or Chia, Linseed and Sunflower Bread Mix - and be in the chance to win a Well and Good ‘bread’ hamper with baking tins, beautiful bread display board and basket, bread knife and all our bread mixes. Remember, for Easter you can use our Crusty Bread Mix to make Hot Cross Buns, or make gluten free doughnuts with our Classic Bread mix. Be as creative as you want. Check out all the recipes on our website for more ideas. Competition runs through the month of April.

To enter email nicole@wellandgood.com.au or mail your pic and recipe to: Online Bread Competition, Well and Good, 13 Tower Court, Noble park Vic 3174.

We are Allergy Aware

allergy-aware-logo2

We've developed our very own Allergy Aware logo which shows our dedication to assuring the safe Allergy Aware production of our mixes.

This gives further peace of mind that Well and Good follows stringent protocols and manufacturing procedures through our uniquely tailored facilities and QA testing.

Media

Product Range:

Our range has grown to include all kinds of baking mixes, and we continue to surprise & delight our customers with many delicious multi-purpose products and recipes:

Added Value

We have many long-standing relationships within the industry to help us stay on top of research and development.

These include relationships with dietitians from Shepherd Works; and we are a proud sponsor of Coeliac Society and Anaphylaxis Australia. We’re also an active participant in all food shows supported by the Coeliac Society

Our Certification

We are Certified and Endorsed by the following organizations.


NCS International		Coeliac Society of Australia		Kosher Australia		Halal Australia		City of Greater Dandenong

Allergy Aware

We developed our “Allergy Aware” logo to assure we follow stringent guidelines that assure our customers our foods are free from the eight common allergens:

Gluten
Milk
Peanuts
Sesame seeds
Soybeans
Tree nuts
Crustaceans
Fish

Our products are also Fructose Friendly, have 0% Trans Fat, No artificial colours and flavours; and are Vegan, Halal and Kosher.

Awards

Baking Industry Association of Victoria 2008 Chocolate Mud Cake
Fine Food Awards 2010 Crusty Bread Mix Best New Bakery Product

Company Profile

Well and Good is at the forefront of the gluten free industry, continually innovating, creating and developing new products and recipes.

We are an Australian made and owned company that creates high quality gluten and allergy free food that is very simple to prepare and caters to people with dietary restrictions, intolerances and allergies. We recognise that flavour and taste is the greatest priority so we don't cut out any more ingredients than necessary! The end result – a delicious, cost effective product that can be baked at home and literally served to anyone!

Well and Good was created by managing director Sam Barak in 2005 and began in his family garage. Today it is a multi-million dollar business that operates under two main categories: Sales Products, and New Product Development.

Company Profile

Sales Products

Retail

Well and Good Brand
Private Label
Something Good (overseas)
Contract Development and Manufacture

Food Service

We manufacture and supply an even bigger range of mixes to various manufacturers, bakeries and food service outlets. They then create their own delicious products for their customers. This falls under the categories:

Distributor
Development for Manufacturer
Sales direct to manufacturer – large volume
Contract Packaging

Product Development

This is an ongoing, very exciting aspect to the Well and Good Business. Sam is always busy in his kitchen creating new products and different variations to existing products. This is what makes Well and Good so unique. Each of our retail products can be used to make many different recipes eg. There are 20 recipes that can be made from our self-raising flour alone.

Production Plant

Our Well and Good production plant is one of the few in the world strictly dedicated to allergy free food production. It was created solely to develop products free from the following commonly known allergens: gluten, wheat, dairy, peanut, tree nut, fish, shell fish, soya.

Our customers can be assured we have never produced any items containing these allergens with this equipment. This affords us a very unique position where we can constantly create and innovate, especially for people with food intolerances. We fully guarantee the purity of our food.

Press Releases

We currently have 11 retail products in our range and a long line of easy-to-bake recipes. Each mix creates many different recipes and there's always more to come!