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We are an Australian made and owned company that creates high quality gluten and allergy free food.

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Gluten, Dairy & Nut Free Mixes. Find out more.

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Gluten Free Baking made easy, see our products and recipes.

Our humble beginnings started just for a smile. Seeing the face of a young child missing out on a birthday cake was powerful motivation for Sam; it inspired him to get creative in the kitchen and develop the yummiest Gluten Free cakes and breads you have ever tasted. Delicious and family friendly food is at the heart of everything we do. We are continually motivated by the demands of our customers and our love of good food.

So if you are looking for gluten free baking mixes, you’ve come to the right place! Our products are produced locally in Melbourne and the factory is completely Gluten Free, Nut Free, Dairy Free and Soy Free.  Well and Good products are easy to make by following the basic recipe on the back of the pack. If you’re feeling creative check out the Gluten Free recipe section on this website for even more recipe options.  Treat your family, roll up your sleeves and bake at home using our range of indulgent gluten free baking mixes.

If you’re the type that prefers to watch video recipes then check out our Youtube recipe collection which features, Sam, the founder of Well and Good busy in the kitchen. He not only presents our recipes in easy to follow steps, but also offers helpful insight, tips and pitfalls to avoid. We think you’ll find gluten free cooking a lot easier that you think!